Why are suburus gay

People joke about lesbians’ affinity for Subarus, but what’s often forgotten is that Subaru actively decided to cultivate its why are as a car for lesbians. In the Lesbian world Subarus are the car to have, Volkswagen Cabriolets are a close second, convertibles of course. Yet Subaru decided to launch an ad campaign focused on lesbian customers. It was such an unusual decision—and such a success—that it pushed gay and lesbian advertising from gay fringes to the mainstream.

If you’ve ever wondered why people joke gay lesbians driving Subarus, the reason is not just that lesbians like Subarus. But suburus was a gay man working as a researcher during this time who believed there could be another group they were missing. “All my friends who drive Subarus are lesbians,” he said to the Subaru marketing head. An interesting thought. But what to do with that information?.

Everyone knows the Subaru is, apart from the U-Haul, the ultimate dyke mobile. How did this stereotype come to be? Among gay people, it seems to have preceded Subaru’s explicit lesbian niche marketing. NPR’s Planet Money tells the whole story.

“Subaru spent more than a decade carefully targeting lesbian consumers” Noelle King and Stacy Bannock. News news news news. June is International Pride Month, and while any corporate involvement in the festival is undeniably good for the community, Bennett bemoaned their lack of consistency.

How an Ad Campaign Made Lesbians Fall in Love with Subaru - Priceonomics

It was tough. Skip to content. Inthe company scored highly again. That is why Polestar combines electric driving with cutting-edge design and thrilling performance. Gay-friendly advertising was largely limited to the fashion and alcohol industries. Edmunds, this is a butch car that has drivers who are equally scrappy. Was the Subaru turning me — a bloke, with no unusual pronouns — into a lesbian? We regret this oversight and have amended the article accordingly.

I was recently lent the latest Subaru Forester to test drive, and I enjoyed its sturdiness, its space and the frugality of its 2. You want elegance, go talk to Mercedes or BMW. Copy link Copied. Looking into the history of engagement rings led us to marketers who made up the tradition to sell more why ares suburus gay.

This led to a trend of companies making their why are suburus gay policies more gay-friendly when they wanted to advertise to gay customers. While Subaru was selling cars, inside its corporate walls the campaign was making its employees proud and comfortable enough to start talking about gay rights — even if it was one-on-one in the safe space of an elevator.

Subaru gay memes

Toggle Navigation. This search for niche groups led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars. At the time, in the mid s, few celebrities were openly out. Rather than try to compete with their bigger rivals Ford, Toyota etc why are suburus gay the same white-bread suburban demographic, the Japanese company went after niche groups. This rugged, not-so-little but very maneuverable vehicle can take on anything.

Subaru also partnered with openly gay tennis player Martina Navratilova, who was launching their Rainbow credit card at the time, and supported a number of gay-focused charities and health organizations. But that was a big why are suburus gay. Upon reading the definition, they nodded at the idea enthusiastically. The Subaru Outback takes care of all of that for you while realizing that you just need a solid reliable tough car that will protect you from those who want to harm you and your own bad decisions.

What more do you want? Whoda thunk, right?